Popular culture has rapidly developed and massively influence people's life. One of the progressed popular culture is Korean Pop popularly known as K-Pop, which come from Korea and spread out to various countries in the world. Boy band EXO is one of the examples of Key-Pop which spreads around the world, including Indonesia through social media. The study indicates that the popularity of EXO has inspired boy band' fans to create a community called EXO-L which has spread in various countries, including Indonesia, and Makassar is one of the cities in Indonesia where such community exists. EXO-L community interact each other not just in the real world through related events, but they also interacts through cyber space, through which members of the community know each other, add and follow one another, sharing information about EXO and Korea in a faster, easier and more effective way, as well as to be 'closer' to their boy band idol. The manager of social media Line group has the authority to decide who is eligible to be members of the group and who can be exluded from the group, but this is not without some consideration, and is commonly associated with the livelines to the group. But, they are different between the policy in the real world and in cyber space. Members of the group need to be more actively involved in the social media grup than in the real world. This shows the significance of the interaction in the social media than in the real world. Globalisasi memberikan dampak bagi keterbukaan informasi yang begitu luas dan besar di dunia ini. Hal ini membuat media massa menjadi alat untuk menyebarkan informasi-informasi baru yang efektif karena dapat melintas batas geografis negara dan dapat menjangkau segala kalangan dengan mudahnya. Menurut Malthy dalam Tressia 201220-37, budaya populer atau budaya massa merupakan hasil dari teknik-teknik industrialisasi produksi